| Brand recognition and competitive model
includes... |
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- The Prudential name and Rock logo, which is among the most
widely recognized brands in the U.S. The name dating back to 1875
stands for strength, integrity and trust.
- We have a broker-to-broker referral program.
- Prudential Real Estate and Relocation Services was the first
fully-integrated real estate and relocation company in the industry.
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| First franchisor in the real estate
industry to... |
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- Launch eCertified designation
- Prudential Value Range Marketing (PVRM) to traditional fixed
price marketing.
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| Only franchisor that ... |
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- Continues to deliver localized training to a broad regional
constituency
- Delivers a systemized, consultative approach to improving
affiliate company bottom-line results.
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| Technology innovator... |
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- The Prudential Real Estate Platform is a proprietary national
lead generation.
- Our affiliate members have access to millions of homebuyers by
aggregating real estate from their local Multiple Listing Services
and display them on their web sites, Prudential.com, & Yahoo.com
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| Benefits, programs and support services
offer... |
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- A toll-free hotline
- A comprehensive management development program
- Innovative Internet web site-PREA center
- Prudential Home Connections
- Team builder
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